![]() ![]() “This is an industry first, and as a result, you should see even less spam in your inbox.” “Moving forward, we’ll enforce a clear spam rate threshold that senders must stay under to ensure Gmail recipients aren’t bombarded with unwanted messages,” Google wrote in a blog post. For Google, this means keeping spam rates below 0.10% and avoiding reaching a rate of 0.30% or higher. 2) Spam thresholdĪs part of these changes, the email providers want to reduce spam thresholds. For example, if you create a number of newsletters on different topics a recipient may choose to opt out of one but remain on your mailing list for other communications. It’s worth noting that you can also provide an option for people to opt out of a particular email or newsletter. In addition, senders must process and honor unsubscribe requests within two days. ![]() These new Google and Yahoo regulations mean that companies have to provide a one-click unsubscribe option in all emails. While many companies make it easy for consumers to unsubscribe from their email newsletters, there are just as many that don’t. Let’s get started.ĭownload FREE 1) Unsubscribe and opt-out links In this blog, we’ll explore the new regulations from Google and Yahoo, and look at ways you can adhere to them and clean up your email lists. While most digital marketers are already aware of these standards, and are compliant, it’s important to make sure you’ve covered all bases outlined in these new regulations to avoid your emails ending up in spam or not reaching your audience at all. These new standards will impact three key areas: To rectify this, Google and Yahoo have made changes for bulk senders of emails (5,000+ per day) with compliance expected from February 2024. Plus as data privacy becomes more important along with compliance with regulations like GDPR and CAN-SPAM, these new changes can help protect the personal information of your customers - current and future. It’s not only spam messages that are annoying but an inability to unsubscribe from unwanted emails (or keep receiving them even when you do!) To use Google Authenticator with Google, you need to enable 2-Step Verification on your Google Account.Email spam has been something consumers have complained about for years and if they are not happy, they’re not going to buy a product or service from you. This is a convenient way to move your accounts to a new device. Transfer accounts between devices with a QR code.You can choose the type of code generation that best suits your needs. Support for time-based and counter-based code generation.You can use the authenticator app to manage multiple accounts, so you don't have to switch between apps every time you need to sign in. This is quick and easy, and it helps to ensure that your codes are set up correctly. Set up your Authenticator accounts automatically with a QR code.This way, you can always access them even if you lose your phone. Sync your Authenticator codes to your Google Account and across your devices.The verification code can be generated by the Google Authenticator app on your phone, even if you don't have a network or mobile connection. This means that in addition to your password, you'll also need to enter a code that is generated by the Google Authenticator app on your phone. ![]() Google Authenticator adds an extra layer of security to your online accounts by adding a second step of verification when you sign in.
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